Upgrade your wardrobe with true non-iron quality. A collection of products developed to combat wrinkles without compromise.
Tired of all the hassle? Us too.
Liquid repellent
Technology in the fibres ensures stains are absorbed less. That means less washing, and more wearing - which benefits the longevity of the item, and our planet.
Fresh all day, everyday
Odour repellent technology keeps you fresh all day long, for days. Customers on average wear these shirts for 3.8 days between washes.
Wrinkle freedom
Our Non-iron shirts are completely crease resistant and requires no ironing. Time to pack away the iron board for good.
4-way stretch
We all love a good stretch. And with some in your shirts, you'll feel the night and day differences.
KNITTED NON-IRON SHIRTS
- Ultra comfortable piqué structure
- 4-way stretch
- Liquid & odour repellent
- Reduced shrinkage
- Made of recycled materials & BCI-cotton
- Sealed Ascolite® button thread
Knitted non-iron shirt
Slim / Regular / Slim long, White
Knitted non-iron shirt
Slim / Regular / Slim long, Light blue
Knitted non-iron shirt
Slim / Regular / Slim long, Sand
Knitted non-iron shirt
Slim / Regular / Slim long, Jade green
Knitted non-iron shirt
Slim / Regular / Slim long, Black
Knitted non-iron shirt
Slim / Regular / Slim long, Sage
Knitted non-iron shirt
Slim / Regular / Slim long, Blue
Knitted non-iron shirt
Slim / Regular / Slim long, Navy
Knitted non-iron shirt
Slim / Regular / Slim long, Sea green
Knitted non-iron shirt
Slim / Regular / Slim long, Brown
Knitted non-iron shirt
Slim / Regular / Slim long, Teal blue
Knitted non-iron shirt bundle
Slim / Regular / Slim long
CLASSIC NON-IRON SHIRTS
- 4-way stretch
- Liquid and odour repellent
- Non-see-through & Non-iron
- Refined, structured collar
- Crafted from recycled PET plastic bottles
- Ascolite®-sealed buttons
Classic non-iron shirt
Slim / Regular / Slim long, White
Classic non-iron shirt
Slim / Regular / Slim long, Navy
Classic non-iron shirt
Slim / Regular / Slim long, Light blue
Classic non-iron shirt
Slim / Regular / Slim long, Black
Engineered to outlast
Shirts that stay sharp after 50 washes - proven by independent lab tests.
| Test conducted | LABFRESH | Eton |
|---|---|---|
| Tear resistance (length / width) | 55N / 52N | 7.8N / 6.1N |
| Tensile strength | 800N / 550N | 600N / 350N |
| Abrasion resistance | 45.000-50.000 rubs | 10.000 - 12.000 rubs |
| Pilling resistance | No numerical score, but passed visual test | No numerical score, but passed visual test |
| Water absorption time | >60 seconds | 3 seconds |
| Water repellency | ISO 2.5 | ISO 0 |
| Shrinkage | Max shrinkage -1.5% | Max shrinkage -2.8% |
| Appearance | Smoother seems, no colour change | Similar, slightly lower seam smoothness |
Filtre
Jacquard cardigan
Full-zip, Navy
-4
Relaxed polo
Light blue
-1
Relaxed polo
Navy
-1
Oxford shirt
One-fit, Green / white stripe
-2
Jacquard cardigan
Button-up, Navy
-3
Relaxed polo
Fern green
-1
Shirt jacket
Relaxed fit, Off white
-2
Forever t-shirt
Classic fit, Navy
-2
Forever t-shirt
Relaxed fit, Navy
-2
Relaxed polo
Off white
-1
Relaxed polo
Black
-1
Relaxed polo
Zip, Black
-3
Oxford shirt
One-fit, Teal / white stripe
-2
Classic Pants
Regular fit, Black
1
Jacquard cardigan
Button-up, Dark green
-3
Shirt jacket
Relaxed fit, Navy
-2
Oxfort shirt
One-fit, White
-2
Relaxed polo
Zip, Navy
-3
Relaxed polo
Zip, Off white
-3
Light-weight pants
Regular fit, Sand
-1
Jacquard cardigan
Full-zip, Sand
-4
Forever t-shirt
Classic fit, White
-2
Classic Pants
Regular fit, Olive
1
Classic Pants
Regular fit, Light Camel
1
Shirt jacket
Relaxed fit, Black
-2
Classic Pants
Regular fit, Navy
1
Forever t-shirt
Relaxed fit, Black
-2
Jacquard cardigan
Button-up, Off white
-3
Classic Pants
Regular fit, Dark grey
1
Light-weight pants
Regular fit, Black
-1
Classic Pants
Regular fit, Off white
1
Shirt jacket
Relaxed fit, Dark green
-2
Classic Pants
Regular fit, Dark green
1
Light-weight pants
Regular fit, Olive
-1
Forever t-shirt
Relaxed fit, White
-2
Forever t-shirt
Classic fit, Black
-2
Light-weight pants
Regular fit, Navy
-1