Technology in the fibres ensures water-based stains are absorbed less. That means less washing, which benefits the longevity of the item and our planet.

Advanced fabric technology actively repels odours, keeping your shirt fresh for longer. On average, our customers wear LABFRESH 3.8 times between washes. Wear more. Wash less.

Made from soft, breathable stretch cotton using BCI-certified fibres, supporting more sustainable cotton farming. Comfort with a lighter footprint.