The legacy of Lasse Schöne
Inspired by a storied football career and sharp Scandinavian design, this capsule celebrates strength, precision, and effortless cool. Designed in collaboration with Lasse Schöne, each piece reflects his signature discipline and elegance - on and off the pitch.
From daily routines to design dreams — get an inside look at our latest collab with Lasse. We talk style, football, and the ideation behind the collection.

Stay fresh all day
Our technology keeps you odour- and stain-free for days. Customers on average wear LABFRESH 3.8 days between washes.
Made for life
Non-iron stretchy materials combine style and comfort.
A better choice
Durable clothes you wear more, wash less and keep forever.
Steal the look

Schöne Bomber Jacket Black
1.350 kr
Schöne Jacquard Polo Green
899 kr
Schöne Straight pants Black
899 kr