For our first Merino capsule we collaborate with Olympic gold medal winner Mark Tuitert. 

This collab fulfils our vision of creating a garment made of 100% natural fibers that stays fresh and clean longer than any other product in the market. That’s why we can proudly say: this capsule merges the best parts of nature and our FreshCore™ technology. We created 8 technically advanced garments that suit the lifestyles of active men.

Stain repellent

Our products repel water-based liquids such as wine or coffee (no oil-based liquids).

Odour repellent

Merino wool absorbs odour caused by bacteria - trapping their smell and keeping them from building up. You can wear our merinos without having to worry about smelling like sweat.

Sweat-blocking

Our merinos absorb moisture on the inside and help it evaporate quicker. Your body stays dry and no sweat stains show on the outside.

Temperature Regulating

Merino wool keeps you warm in winter by trapping warm air. It also keeps you cool in summer, as it has the ability to absorb water away from your skin and release it into the atmosphere.

Machine washable

You can machine wash our merinos on a wool programme or at 20/30ºC. 

Ultra soft

Our merinos are made from the finest and softest merino wool originated in Australia. 

Stain repellent

Our products repel water-based liquids such as wine or coffee (no oil-based liquids).

Odour repellent

Merino wool absorbs odour caused by bacteria - trapping their smell and keeping them from building up. You can wear our merinos without having to worry about smelling like sweat.

Sweat-blocking

Our merinos absorb moisture on the inside and help it evaporate quicker. Your body stays dry and no sweat stains show on the outside. 

Machine Washable

You can machine wash our merinos on a wool programme or at 20/30ºC. 

Ultra Soft

Our merinos are made from the finest and softest merino wool originated in Australia. 

Temperature Regulating

Merino wool keeps you warm in winter by trapping warm air. It also keeps you cool in summer, as it has the ability to absorb water away from your skin and release it into the atmosphere.

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“When I met Mark I was amazed how many similarities we found in being an entrepreneur and a professional athlete. His active lifestyle and drive matched LABFRESH so well, we immediately dreamed up this Merino wool collab. He even tested our prototypes on the ice ring (weirdly enough it gets very warm on the ice). When he told me he didn’t even have to wash them after a few days of intense skating, I knew we found our dream product and dream collab.”

Kasper Brandi Petersen
Co-Founder

“What I really like about LABFRESH is the combination of innovative technology and simple design. I have actually never washed any of my LABFRESH merinos. No matter if I’m working, traveling, or parenting, I can wear them for many days straight. I’ve never done that with any other brand. No sweat smell and no stains. Life is just simpler with LABFRESH.”

Mark Tuitert
Gold medalist

“When I met Mark I was amazed at how many similarities we found in being an entrepreneur and a professional athlete. His active lifestyle and drive matched LABFRESH so well, we immediately dreamed up this Merino wool collab. He even tested our prototypes on the ice ring (weirdly enough it gets very warm on the ice). When he told me he didn’t even have to wash them after a few days of intense skating, I knew we had to do this”

Kasper Brandi Petersen
Co-founder

“What I really like about LABFRESH is the combination of innovative technology and simple design. I have actually never washed any of my LABFRESH merinos. No matter if I’m working, traveling, or parenting, I can wear them for many days straight. I’ve never done that with any other brand.”

Mark Tuitert

“When I met Mark I was amazed how many similarities we found in being an entrepreneur and a professional athlete. His active lifestyle and drive matched LABFRESH so well, we immediately dreamed up this Merino wool collab. He even tested our prototypes on the ice ring (weirdly enough it gets very warm on the ice). When he told me he didn’t even have to wash them after a few days of intense skating, I knew we found our dream product and dream collab.”

Kasper Brandi Petersen
Co-Founder

“What I really like about LABFRESH is the combination of innovative technology and simple design. I have actually never washed any of my LABFRESH merinos. No matter if I’m working, traveling, or parenting, I can wear them for many days straight. I’ve never done that with any other brand. No sweat smell and no stains. Life is just simpler with LABFRESH.”

Mark Tuitert
Gold Medalist

Did you know…?

Durability is key in everything we do. That’s why we fell in love with Merino wool. It’s 6 times stronger than cotton. Each fiber can be bent back onto itself over 20,000 times. In comparison: cotton breaks after 3,200 times.

Merino wool is both cooling and warming, making it perfect for chilly winters and warm summers! In warm temperatures the fibers absorb your body’s moisture and vapor it away from your skin, keeping you fresh and cool. In fall and winter times the fibers trap warm air, keeping you nice and warm. 

Merino wool is UV resistant. The natural UV barrier of the fabric keeps you safe from damaging UV radiation from the sun – unlike synthetic fabrics. 

It’s super quick drying. As Merino wool is a very fine fabric, it releases water easily. Even more so thanks to our added FreshCore™ tech. Dry our Merinos flat, and they will be ready to wear in no time! 

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In 2010 Mark Tuitert won the Olympic gold medal in speed skating. He wrote an inspiring book about his road to success. 

Spoiler: it wasn’t without any setbacks. In his career as a professional athlete he learned that life becomes more enjoyable when you experience calmth, peace and satisfaction. As a speaker, writer, father and founder of ‘First Energy Gum’, Mark still holds up a high pace of performing in all facets of life. In his inspiring book DRIVE (available in Dutch only) he shares 10 practical lessons that allow anyone to train a stoic mindset.

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Don't take Mark's word for it

At this moment, 45,000 global LABFRESH customers in 98 countries are pulling off the impressive triple whammy of working hard, playing hard and staying fresh.

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